UI/UX Designer

Waicung Fung

Crafting digital experiences that feel as good as they look.

See the work

Featured Work

Selected Projects

Vitalis: Wellness Reimagined Health & Wellness

Vitalis: Wellness Reimagined

Designed a meditation app that increases daily engagement through contextual nudges and a calming spatial interface.

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TableFlip: Food & Social Food & Drinks

TableFlip: Food & Social

Built a dining discovery platform that turns restaurant browsing into a shared, playful experience.

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Lumi: E-Commerce Rebrand E-Commerce

Lumi: E-Commerce Rebrand

Redesigned a home goods store checkout flow, reducing perceived wait time through progressive disclosure.

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Podium: Learn Out Loud Education

Podium: Learn Out Loud

Created a discussion-based learning platform that increased participation by reshaping the classroom UI.

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About

Designing with Intent.

I'm a UI/UX designer. I believe great design lives at the intersection of aesthetics and usability: where things work exactly how you expect them to, and feel better than they need to.

My work spans wellness apps, e-commerce platforms, edtech tools, and social dining experiences. Every project starts with the same question: what does this person actually need right now?

Product Design UI/UX Prototyping Design Systems User Research Interaction Design
WF

Process

How I Work

01

Discover

Deep research to understand users, context, and constraints.

02

Define

Synthesise insights into a clear problem statement and design principles.

03

Design

Explore solutions through sketches, wireframes, and high-fidelity mockups.

04

Prototype

Build interactive prototypes to test flows and validate assumptions.

05

Deliver

Hand off polished designs with documentation and developer collaboration.

Let's talk

Have a project in mind?

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Let's work together
Health & Wellness

Vitalis: Wellness Reimagined

A full wellness ecosystem rethinking how people build healthy habits. From onboarding to daily check-ins, every interaction reinforces a sense of calm and progress.

Vitalis: Wellness Reimagined screenshot
Vitalis: Wellness Reimagined screenshot
Vitalis: Wellness Reimagined screenshot

Process

Research

User interviews with 12 wellness app users identified friction in habit retention.

Define

Core problem: apps feel like chores. Solution: make wellness feel expansive, not restrictive.

Ideate

Explored spatial UI concepts: breathing rooms, habit gardens, progress landscapes.

Prototype

Interactive prototype tested with 8 users, iterated on navigation and nudge timing.

Ship

Delivered high-fidelity UI kit and interactive prototype with micro-interactions.

Food & Drinks

TableFlip: Food & Social

A social-first restaurant discovery app that makes choosing where to eat a game rather than a chore. Swipe, match, and reserve with friends.

TableFlip: Food & Social screenshot
TableFlip: Food & Social screenshot

Process

Research

Competitive analysis of 8 food apps revealed group decision-making is the biggest pain point.

Define

Problem: "Where should we eat?" takes 20+ minutes. Solution: gamified swipe-to-match mechanic.

Ideate

Explored swipe mechanics, group voting, and AI recommendations.

Prototype

High-fidelity prototype with real restaurant data integration.

Ship

Complete design system and user flow documentation delivered.

E-Commerce

Lumi: E-Commerce Rebrand

A complete e-commerce experience redesign for a premium home goods brand. Focused on reducing cognitive load during the checkout funnel.

Lumi: E-Commerce Rebrand screenshot
Lumi: E-Commerce Rebrand screenshot
Lumi: E-Commerce Rebrand screenshot

Process

Research

Analytics review showed 67% drop-off at the payment step. Heatmaps confirmed form friction.

Define

Problem: checkout feels slow and overwhelming. Solution: progressive disclosure of form fields.

Ideate

Explored one-page vs multi-step checkout, micro-interactions for progress feedback.

Prototype

A/B tested multi-step checkout with animated progress indicators.

Ship

Redesigned checkout with 23% reduction in perceived completion time.

Education

Podium: Learn Out Loud

An edtech platform reimagining classroom discussions for hybrid learning. Turns passive lectures into active, structured conversations.

Podium: Learn Out Loud screenshot
Podium: Learn Out Loud screenshot

Process

Research

Observed 6 hybrid classrooms. Key insight: remote students participate 80% less than in-person.

Define

Problem: hybrid discussions favor in-person voices. Solution: structured turn-taking with visual parity.

Ideate

Explored debate formats, timed speaking slots, and live polling integrations.

Prototype

Tested with 3 classrooms over 2 weeks, iterated on moderation controls.

Ship

Platform design with teacher dashboard, student interface, and analytics.